Benchmarks · Coffee shops & bakeries
Coffee shop economics:
figures with primary sources
Figures from franchise disclosure documents (FDD Items 19 and 7) and SEC filings: average unit volume, margins, COGS and buildout cost. Nothing here is a guess: every row carries a document, a period and a link.
Unit revenue (AUV)
| Company | Metric | Value | Period | Source |
|---|---|---|---|---|
| Biggby Coffee | AUV, top-25% drive-thru | $1,015,792 | FY2024 | Biggby Coffee 2025 FDD Item 19 (FY2024 data) |
| Biggby Coffee | Average gross sales, all franchised stores | $720,820 | FY2023 | Biggby Coffee 2024 FDD Item 19 (FY2023 data, 306 stores) |
| Crumbl | Average gross sales (AUV) | $1,354,688 | FY2024 | Crumbl 2025 FDD Item 19 (FY2024 data, n=858) |
| Crumbl | Average net profit per unit | $251,706 | FY2024 | Crumbl 2025 FDD Item 19 (FY2024 data) |
| Dutch Bros | Systemwide AUV | $2,018,000 | FY2024 | Dutch Bros Inc. Form 10-K FY2024 (SEC) |
| Dutch Bros | Company-operated shop AUV | $1,933,000 | FY2024 | Dutch Bros Inc. Form 10-K FY2024 (SEC) |
| Great Harvest | AUV, hub vs spoke (new concept) | $547,902–$1,144,419 | FY2023 | Great Harvest 2024 FDD Item 19 (FY2023 data) |
| PJ's Coffee | AUV, top-25% drive-thru (net sales) | $1,042,644 | FY2024 | PJ's Coffee 2025 FDD Item 19 |
| Paris Baguette | Average sales, all cafes (AUV) | $2,861,550 | FY2024 | Paris Baguette 2025 FDD Item 19 (FY2024 data) |
| Scooter's Coffee | AUV (average unit volume), drive-thru kiosk, system | $885,355 | FY2023 | Scooter's Coffee 2024 FDD Item 19 (FY2023 data) |
| Scooter's Coffee | AUV, top-quartile drive-thru kiosk | $1,276,780 | FY2023 | Scooter's Coffee 2024 FDD Item 19 (FY2023 data) |
| Tropical Smoothie Cafe | System AUV (net revenue) | $1,005,063 | FY2024 | Tropical Smoothie Cafe 2025 FDD Item 19 (FY ended 12/29/2024) |
Unit economics
| Company | Metric | Value | Period | Source |
|---|---|---|---|---|
| Dutch Bros | Company-operated shop contribution margin | 29.7% | FY2024 | Dutch Bros Q4/FY2024 results (SEC 8-K / press release) |
| Great Harvest | Net operating income before owner pay (% of sales) | 15.3% | FY2022 | Great Harvest 2024 FDD Item 19 (FY2022 P&L data) |
| PJ's Coffee | Cost of goods sold (% of gross sales) | 34% | FY2024 | PJ's Coffee 2025 FDD Item 19 (FY2024 data) |
| Starbucks | GAAP operating margin (consolidated) | 14% | FY2024 | Starbucks Corp Form 10-K FY2024 (FY ended 9/29/2024), SEC |
Buildout investment
| Company | Metric | Value | Period | Source |
|---|---|---|---|---|
| Biggby Coffee | Initial investment (buildout capex), whitebox leasehold | $328,000–$591,000 | FDD 2024 | Biggby Coffee 2024 FDD Item 7 (whitebox leasehold) |
| Crumbl | Initial investment (buildout capex) | $816,066–$1,442,533 | FDD 2025 | Crumbl 2025 FDD Item 7 |
| Great Harvest | Initial investment (buildout capex) | $168,262–$984,154 | FDD 2024 | Great Harvest 2024 FDD Item 7 |
| PJ's Coffee | Initial investment (buildout capex), freestanding traditional | $915,000–$1,698,000 | FDD 2024 | PJ's Coffee 2024/2025 FDD Item 7 (traditional freestanding) |
| Paris Baguette | Initial investment (buildout capex) | $727,440–$1,825,100 | FDD 2025 | Paris Baguette 2025 FDD Item 7 |
| Scooter's Coffee | Initial investment (buildout capex), kiosk | $894,500–$1,393,000 | FDD 2024 | Scooter's Coffee 2024 FDD Item 7 |
| Tropical Smoothie Cafe | Initial investment (buildout capex), end-cap/in-line | $340,750–$814,500 | FDD 2025 | Tropical Smoothie Cafe 2025 FDD Item 7 |
How to read this
What to know about these figures
- FDD Item 19 is the franchisor's official performance disclosure. It usually reports means, and in franchising the mean runs above the median: strong units pull it up. Where a median is disclosed, it is in the linked source.
- Survivorship: AUV is computed over units open the full year. Closed units never enter the sample, so treat it as an upper, not an average, estimate of the market.
- Buildout figures are Item 7 ranges as of the FDD issue date. A specific build in a specific city can exceed the top of the range.
- SEC data (Dutch Bros, Starbucks) is audited public-company reporting — consolidated or company-operated. Compare it to an average franchised unit with care.
Build the model of your coffee shop
Rootsmodel assembles a three-statement coffee shop model with live Excel formulas — and checks its plausibility against these same industry ranges.